Skills & Capabilities
What I bring, in detail.
14+ years working across brand, campaign, digital and print — from initial concept through to final delivery.
01
Brand & Visual Identity
Brand identity and visual systems from the ground up — logo development, typography and colour systems, set down in guidelines built to hold as a brand evolves. Art direction across every touchpoint a system needs to reach.
02
Campaign & Marketing
Creative concepts developed into integrated campaigns — marketing collateral and advertising, rolled out across EDMs, social campaigns and content design so every piece pulls in the same direction.
03
Digital & Web
Web and responsive design, landing pages and digital campaigns — designed in Figma, built and managed through CMS platforms and hand-coded HTML/CSS, with email design carrying the same system into the inbox.
04
Print & Production
Print design through to finished artwork and pre-press — including large format, signage, packaging, catalogues, brochures, menus and POS/promotional material.
05
Social & Content
Social media creative and campaign content for paid and organic, adapted across formats and platforms — with photography direction, image editing and digital asset production behind every piece.
06
Tools & Technology
Design
Digital
Workflow
AI & Emerging Tools
End-to-End Design
Brief to rollout — and beyond.
Brief
Understand the problem and audience.
Concept
Develop the creative direction.
Design
Build the visual system and assets.
Production
Prepare digital and print-ready deliverables.
Rollout
Adapt the system across channels.
Maintain
Manage and evolve the brand over time.
Twelve years at Insureware means that last step isn’t theoretical — I’ve actually maintained and evolved one brand well past the point most projects end.