In-house · Insureware · 2014–2026
Insureware / ICRFS™
Brand · Campaign · Digital · Print · B2B
01
Context
For more than a decade, I worked across Insureware’s brand, print, campaign and digital communications. The challenge wasn’t creating a single campaign — it was maintaining a clear and consistent visual language for a highly specialised actuarial software company as its products, research and market evolved.
02
Making Hidden Risk Visible
The core challenge, repeated across campaigns: make an invisible statistical concept feel immediate. Here, an iceberg shaped as the word “Risk” — most of it unseen beneath the surface — carries the idea in a single glance.
03
Connect the Dots
A second recurring concept for the same problem — translating scattered risk data into one connected picture, using knotted cord and node imagery in place of a chart or feature list.
04
Advanced Intelligence
A more direct execution alongside the two concept-led pieces — leading with the product’s core benefits (Risk Capital, ORSA, Solvency II, IFRS 17) for readers who want the specifics up front.
05
Digital
The corporate website — home turf for the ICRFS™ product story, explaining a complex statistical platform in plain, boardroom-ready language.
06
Role & outcome
As Insureware’s in-house designer, I owned visual communication across brand, campaign and digital as the company, product and market evolved — building consistency across years rather than individual deliverables.